Visit Gainesville — Designed for the Alachua County Visitors & Convention Bureau, this simple logo captures the essence of life in Gainesville: Lots of green trees and outdoor activites.
Atkins Temptec — Manufacturer of foodservice thermometers and other temperature devices. This mark focuses on the accuracy of their products; and the idea of getting a clear reading even in a fluctuating environment.
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Exactech, Inc. — Manufacturers of orthopaedic joint replacement devices. One of our oldest clients, we were asked to help redesign their corporate identity during their transition towards becoming a publicly traded company. The final solution suggests the ball and socket of a joint, and the clean lines of the design reflect the company's commitment to precision.
Click here to see their previous logo.
Back to the final re-designed mark.
Hippodrome State Theatre — One of the leading regional theatres in the country. Another example of name shortening: Commonly referred to in the community as "the Hipp", their new logo reinforces their identity in the community.
ComSys — Communication Systems, Inc., providers of telcom hardware, installation and service. This mark is all about the changing landscape of tele- communcations. We consulted with them and developed the shortened name for better branding and name recognition, re-designed their corporate identity and developed a series of very successful van graphics. Click here to see the ComSys vans.
Core Research — Coordinated Research of Florida. Facilitates and manages pharmaceutical research between Pharmaceutical companies, patients, and healthcare providers. The visual concept is a representation of the intersection of these 3 "core" elements. We implemented a shortened name strategy with this identity, to assist in positioning and name recognition.
Perkins State Bank — One of Florida's oldest privately owned banks. Use of the famous live oak that is synonymous with their main branch is accentuated by showing the tree's roots: a metaphor for the roots a rural community bank needs to build strong relationships and prosper through the years.
Zenprint — Provides corporate executives with problem solving methodologies and techniques through publishing and seminars. Combined with the tagline "Turn Your Thinking Inside Out", this logo and identity uses a visual paradox to suggest that with help, solutions can be found to even the most complicated business problems.
Lake City Community College — The institution's new mission to embrace community outreach was reflected in the design solution for Lake City CC's new identity. As the torch of knowledge touches the surface of a body of water, ripples gently spread out – suggesting outreach and leadership. The identity also positions LCCC as a statewide leader in comparison to competing community colleges.
Resideo — Upscale online hotel and resort booking engine for hospitality administrators. Targeted for developing higher quality leads than the average online shopper, this logo and the subsequent print materials reflect an upscale feel, while keeping to a simple but vital concept for the industry: Putting "heads in beds".
Ricky Nattiel Golf Tournament — Logo/Identity for a celebrity charity golf event. Since the celebrities were mostly college and NFL football players, the logo was designed to reflect elements of what you might see in a sports franchise's branding.
Saki Drops — Sushi restaurant. Client's mandate was to intentionally misspell Saki (Sake), for reasons of pronunciation and name recognition. The logo mark cleverly suggests rolled sushi as well as the small ceramic cups that sake is often served in.
Power Forward — Promotional logo for corporate sales meeting. A basketball theme that included coaches as guest speakers made this "sports franchise" logo a slam dunk.
Cornet Conspiracy — Annual meeting & convention for collectors of vintage cornets. This seal was designed to reflect the styling and approach of the hand engraving found on many vintage brass instruments.
Florida Biologix — Biopharmaceutical service provider that specializes in producing and testing small to medium scale cGMP clinical trial materials. The logo is suggestive of the Y-shaped monoclonal antibodies that characterize this segment of the biopharmaceutical industry.
